“This one-day branding training package is an essential addition to your Internet marketing and social media course offerings. We’ve designed an interactive program that will teach participants how to build, implement, review, and revise a social media branding strategy. Topics include key strategy elements, hot social media platforms, brand-focused messages, and social media guidelines. Download a sample today and see how easy your next social media branding workshop can be.”
“Your brand is the vehicle that brings your product or service into the lives of your customers, and into their hearts. It reflects the soul of your product, and delivers a promise you can live up to. Branding encompasses the entire process of creating, managing, and evaluating your brand. Although a strong brand requires time, money, and careful consideration, it can lead to business growth, customer loyalty, and builds relationships with people, meaning branding is one of the most important investments you can make.”
"Held each Thursday from Jan. 3 until March 28 from 1pm-2pm, live and recorded training sessions will allow you to enhance your business skills without having to step foot outside! Each are designed and delivered by experts in Internet and social media marketing, branding, customer service and packaging, and feature built-in opportunities for participants to ask questions about any of the topics covered."
"On July 18, 2006, the front page headline of the Cape Breton Post, in bold type, announced, “Membertou, CEO part company” Bernd Christmas stated there were philosophical differences on plans for further growth and development and that his resignation is effective September 1, 2006. Chief Paul was emotional in his public thank you to Mr. Christmas and thanked him effusively for his contribution to the community growth. Chief Paul recruited Christmas to support his vision and new image for Membertou. He is now faced with new concerns amidst Christmas’s departure.
"Bernd Christmas, CEO of Membertou First Nation near Sydney, NS, ponders some obstacles which he and his staff have encountered over the past number of years, in their quest to establish a strong brand and strong brand recognition for this First Nation community of 1100. They realize Membertou’s journey from a community with a massive operating deficit and escalating welfare costs, to one with budget surpluses and economic renewal has been seen as a model for First Nations development in Canada.
List of selected research of interest by the Prudy Crawford Chair, including: Thesis Students Supervised; Papers in Refereed Journal; Editor of Referred Journals; Published Conference Proceedings and Papers; and Lectures. Aboriginal work is noted with an asterisk.