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Customer

Certificate Courses - CRM: An Introduction to Customer Relationship Management [Native Education and Training College, NETC]

Publisher: 
Native Education and Training College

“These days, it can be difficult to compete for your customer’s attention when every other company in the market is doing the same thing. On top of that, customers often expect, and are used to, receiving incentives for their brand loyalty, whether it’s a free sample, being able to trade in points they’ve collected, or being given discounted services. How can you build strong customer relationships and keep their attention? The answer to maintaining client relationships may not be simple, but it’s worthwhile!

What is Customer Relationship Management? [Canada Business Network, CBN]

Publisher: 
Government of Canada
Year of publication: 
2012

Today's business environment is competitive - that's why it's more critical than ever for you to find new customers and to keep the ones you have. Typically, it's less costly to retain your existing customers than it is to find new ones. As a result, you may want to consider implementing a customer relationship management strategy in order to systematically and efficiently approach satisfying your customers to maintain their business.

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by Dr. Radut