Article shows how Native entrepreneurs have to not only overcome regulatory and economic difficulties, but also the moral dilemmas of breaking social norms. The business analyzed involved selling smoked, filleted and whole char to both wholesale and retail customers. In the north, sharing of food among people is a social norm given to how hard it is to survive there.
"The fishers living in Alert Bay and Ahousaht provided me with many details about how the distribution and abundance of various species had changed at and around salmon farming sites. I wanted to know how the Ahousaht's and Namgis' fishing activities had been altered by the presence of fish farms. However, the people I spoke to did not encourage questions concerning the fish farms as much as they did questions having to do with fish as food.