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Sentiment Analysis Summary [Indigenous Tourism Association of Canada]

Publisher: 
Indigenous Tourism Association of Canada
Year of publication: 
2019

ITAC partnered with Destination Think! to conduct a tourism sentiment index specific to Indigenous tourism in Canada. The resulting conversation sentiment score is a measure of ITAC and its membership’s ability to generate positive word of mouth around the indigenous tourism offering in Canada.

Membership [Indigenous Tourism Association of Canada, ITAC]

Publisher: 
Indigenous Tourism Association of Canada
Year of publication: 
2019

Any person or organization that has an interest in advancing Indigenous tourism in Canada may apply to become an ITAC Member. Members have the opportunity to participate in ITAC marketing, sales and business development programs.

Members who are market-ready and no less than 51% Indigenous-owned also have the option to be listed on the IndigenousTourism.ca website and included in the Indigenous Experiences Guide.

Certificate Courses - Sales Training: Building Relationships for Success in Sales [Native Education and Training College, NETC]

Publisher: 
Native Education and Training College

“Building Relationships for Success in Sales is a cornerstone title included in our Sales and Marketing training series. This eLearning title allows instructors to fully customize the content of the course, to provide their students with information relevant to their organizational sales approach. Professional sales students of any expertise can benefit from the lessons in Sales Training; as it reviews both traditional and contemporary customer relationship theories. Our eLearning development team has made exceptional efforts to create a high-quality, online training product.

Certificate Courses - Marketing with Social Media – Audio Course [Native Education and Training College, NETC]

Publisher: 
Native Education and Training College

“Our Marketing with Social Media course is an excellent offering for eLearning! Join us to learn about making social media an integral part of your overall marketing strategy. You’ll have the opportunity to review what your business does with social media already, work on a social media plan, and learn how the 5 P’s of marketing relate to your social media plan. You will also explore social media utilization guidelines for your workplace, expanding your digital presence, selecting a social media team, and doing damage control.

Certificate Courses - Marketing and Sales [Native Education and Training College, NETC]

Publisher: 
Native Education and Training College

“Your sales and marketing efforts are foundational for improving your customer relationships by demonstrating credibility through their actions, and quality through their product presentations. Professional business leaders need to know how to develop their company’s image while building their bottom line through effective, low–cost marketing strategies to improve their sales. In this course, students are taught how to identify trends in their market, as well as make timely decisions for marketing their company and products.

Certificate Courses - Marketing for Small Businesses [Native Education and Training College, NETC]

Publisher: 
Native Education and Training College

“Marketing for small businesses means understanding your environment, consumers, and how a small company can position themselves even in the most competitive marketplaces. Our two-day Marketing for Small Businesses courseware includes step-by-step lessons on understanding the marketing cycle, how people buy, strategies to implement on small budgets, and how to build a presence in the marketplace using traditional, Internet and Social Media marketing. The resources in this course give small business owners, entrepreneurs, and start-ups with everything they need to set up a marketing plan.

Certificate Courses - Basic Internet Marketing – Audio Course [Native Education and Training College, NETC]

Publisher: 
Native Education and Training College

“Whether learners are just getting started in marketing, or they are seasoned marketers just getting started with Internet marketing, they will all take a lot away from this course. Sessions include popular strategies for Internet marketing, leveraging the existing marketing plan and extending it for the Internet, creating influence and deliberately transferring that knowledge to their business, SEO techniques, pay per click advertising, and e-mail marketing campaigns.

Self-Employment Benefit - Workforce Expansion [ Government of New Brunswick, GNB]

Publisher: 
Government of New Brunswick
Year of publication: 
2012

“The Workforce Expansion Self-Employment Benefit Program helps unemployed individuals create a job for themselves by starting a new business. The program provides various types of support during the initial development phase of the business including financial assistance, coaching and ongoing technical advice. Coaching is tailored to meet individual needs and can include subjects such as business plan development, accounting, and marketing.”

Online Training Series [Centre for Women in Business]

Publisher: 
Centre for Women in Business
Year of publication: 
2011

"Held each Thursday from Jan. 3 until March 28 from 1pm-2pm, live and recorded training sessions will allow you to enhance your business skills without having to step foot outside! Each are designed and delivered by experts in Internet and social media marketing, branding, customer service and packaging, and feature built-in opportunities for participants to ask questions about any of the topics covered."

Membertou First Nation: Building the Brand and building the Band [Cape Breton University, CBU]

Publisher: 
Cape Breton University (CBU)

"On July 18, 2006, the front page headline of the Cape Breton Post, in bold type, announced, “Membertou, CEO part company” Bernd Christmas stated there were philosophical differences on plans for further growth and development and that his resignation is effective September 1, 2006. Chief Paul was emotional in his public thank you to Mr. Christmas and thanked him effusively for his contribution to the community growth. Chief Paul recruited Christmas to support his vision and new image for Membertou. He is now faced with new concerns amidst Christmas’s departure.

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by Dr. Radut