"Conventional wisdom suggests that politics and business need to be completely separate from one other. This policy brief suggests that this 'wisdom' needs to be re-examined."
Having a website is an important step towards gaining more exposure for your business. Once it is up and running, how will it reach your target audience?
Do you want to know how effective your website is? To find out, you will want to know how visitors reach your website, what they do there and how often they visit. When running an online marketing campaign or when evaluating the usability of your website, it is important to gain insight into your website's traffic statistics. You may even want to analyze visits to each individual webpage.