“This two-day introductory training course in Public Relations is ideal for students with little to no PR experience, whether they are in entry-level or leadership roles. With your great training skills, they’ll learn what they need to know about strategic versus tactical PR, managing the media relationship, selecting the right spokesperson, creating valuable media kits, writing engaging press releases, and even communications during a crisis.”
This program blends public relations theory with practical experience to meet the growing demand for public relations professionals. A public relations practitioner uses the power of communication to manage perception and affect measurable change. Because of the skills they possess, public relations (PR) professionals play key leadership roles within their organizations, and are valuable contributors to strategy development.