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Research Methods

Market Research Methods [Canada Business Network, CBN]

Publisher: 
Government of Canada
Year of publication: 
2012

You can find out more about the customers you are trying to reach if you use market research effectively. You have a choice of different methods, depending on what your product or service is and how much time and money you are able to spend. Here is a list of the most popular approaches, with information on when and how to use each most effectively.

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by Dr. Radut