The guide talks about the ‘do it yourself’ approach to preparing a community tourism plan so it is
useful for communities having limited budgets with which to retain outside assistance. However,
doing it yourself requires a substantial commitment of time and resources and may not be realistic.
Each manual provides information and advice on a variety of topics which will be important in
understanding the requirements for success, in assessing opportunities, in planning and
development and in starting operations. In this manual, the following topics will be covered
C The market for campgrounds in Nova Scotia;
C Requirements for success;
C Preparing a business concept and strategic plan;
C Feasibility analysis;
Welcome to your introductory travel trade toolkit, developed as a tool to help
grow your overseas and United States visitor business!
This Travel Trade toolkit is designed to provide tactics, processes and best business
practices on how to develop and expand your distribution, and ultimately, your
business. The toolkit focuses on the United States, the United Kingdom, Germany,
France and China markets.
The intent of this guide is to inspire excellence in Indigenous cultural tourism (ICT) experiences across Canada. These National guidelines are your tool to help you to develop and deliver a “market ready” and authentic ICT product. The guide contains valuable information, checklists and best practices. A self-assessment using this guide will help you to develop, deliver, and price an authentic Indigenous tourism experience – making you more competitive and successful.
The International Indigenous Tourism Conference (IITC) is an annual conference bringing together people interested and invested in creating and contributing towards the Indigenous tourism industry. This year, Indigenous Tourism Association of Canada (ITAC) is proud to be hosting the 8th International Indigenous Tourism Conference (IITC) in Syilx Territory at the Delta Hotels by Marriot Grand Okanagan Resort in Kelowna, British Columbia from November 12 to 14, 2019.
The Indigenous Tourism Association of Canada has created a series of itineraries highlighting how you can add an Indigenous tourism experience to many of the popular travel routes throughout Canada. Whether you would like to shop for authentic Indigenous arts & crafts or taste Indigenous cuisine, stop in a community cultural centre to hear local stories and songs, or create a whole itinerary around Indigenous touring experiences such as wildlife or wilderness, there are options to add to your trip in every province and territory across Canada.
The following pages outline the branding standards for the Indigenous
Tourism Association of Canada (ITAC) and it’s sub-brand, Indigenous Canada,
created to present tourism experiences from the Indigenous peoples of
Canada to visitors from around the world. It speaks for a diverse and inclusive
group that encompasses the many Indigenous groups existing in Canada.
This document’s purpose is to assist with and to ensure brand consistency,
in both corporate and consumer-based applications. It establishes
Destination Canada and ITAC partnered on international market research looking at the activities of travellers as well as their interest in Indigenous tourism experiences in Canada. The research covered 10 countries in Asia Pacific, Europe, India and North America and also includes a domestic market snapshot.
1.Indigenous tourism sector growth is outpacing Canadian tourism activity overall.
• Growth in Indigenous tourism sector employment and GDP is substantially outpacing growth in employment and GDP generated by overall tourism activity in Canada (employment: +18.7% vs +5.1%; GDP: +23.2% vs +12.0%)
