About the ACAT [Atlantic Canada Agreement on Tourism, ACAT]

The Atlantic Canada Agreement on Tourism (ACAT) in support of the Atlantic Canada Tourism Partnership (ACTP) brings together the Atlantic Canada Opportunities Agency (ACOA), the provincial departments responsible for tourism in New Brunswick , Newfoundland and Labrador , Nova Scotia and Prince Edward Island and the four provincial tourism industry associations.

The ACAT’s mission is simple – grow the tourism industry in Atlantic Canada, which today represents $4.89 billion annually for the region’s economy and 57,000 full time equivalent jobs for Atlantic Canadians. The ACAT expands the industry through two research-driven marketing campaigns, one promoting the Atlantic Canadian provinces in the United States and a second in key overseas markets. The ACAT markets Atlantic Canada with major consumer advertising campaigns, travel trade programs and media relations activities.