The Indigenous Tourism Association of Canada has created a series of itineraries highlighting how you can add an Indigenous tourism experience to many of the popular travel routes throughout Canada. Whether you would like to shop for authentic Indigenous arts & crafts or taste Indigenous cuisine, stop in a community cultural centre to hear local stories and songs, or create a whole itinerary around Indigenous touring experiences such as wildlife or wilderness, there are options to add to your trip in every province and territory across Canada.
The following pages outline the branding standards for the Indigenous
Tourism Association of Canada (ITAC) and it’s sub-brand, Indigenous Canada,
created to present tourism experiences from the Indigenous peoples of
Canada to visitors from around the world. It speaks for a diverse and inclusive
group that encompasses the many Indigenous groups existing in Canada.
This document’s purpose is to assist with and to ensure brand consistency,
in both corporate and consumer-based applications. It establishes
1.Indigenous tourism sector growth is outpacing Canadian tourism activity overall.
• Growth in Indigenous tourism sector employment and GDP is substantially outpacing growth in employment and GDP generated by overall tourism activity in Canada (employment: +18.7% vs +5.1%; GDP: +23.2% vs +12.0%)
We are pleased to announce that we are providing an opportunity for market-ready members to add the online booking software to their own website. This online booking system initiative can be for stand-alone products such as accommodation or activities and it also includes the Packaging Engine Platform.
The packages booklet, Indigenous Travel Experiences in Canada, invites travellers to experience authentic Indigenous culture and stories through tourism experiences offered by Indigenous peoples, communities and business across Canada. Travel packages featured in the booklet are also available at IndigenousCanada.Travel.
Interest in Indigenous tourism has grown dramatically as more travelers experience the authenticity, uniqueness and diversity of stories and products offered by Indigenous peoples and communities across Canada. This year’s guide features more than 170 experiences, stories and businesses to inspire you to visit and learn more about the many Indigenous nations, peoples and communities across Canada.
Welcome to the Indigenous Canada blog! Here you’ll find all the latest news, information, guides, activities and events across the country that celebrates our First Nations, Inuit and Métis cultures. We’ll be sharing stories and things to do throughout the year, and want to encourage everyone from all walks of life to engage with the exciting Indigenous tourism industry across Canada.
Be part of the Indigenous Canada story. Share photos of your experiences on social media using the hashtag #IndigenousCanada and we’ll repost our favourites.
ITAC hosts a number of events throughout the year that members are able to participate in. Additionally, ITAC Board and Team members speak and present at a number of different events throughout the year. See the list to find out where you will hear ITAC representatives talking about the Power of Indigenous Tourism in Canada.
Any person or organization that has an interest in advancing Indigenous tourism in Canada may apply to become an ITAC Member. Members have the opportunity to participate in ITAC marketing, sales and business development programs.
Members who are market-ready and no less than 51% Indigenous-owned also have the option to be listed on the IndigenousTourism.ca website and included in the Indigenous Experiences Guide.
The Indigenous Tourism Association of Canada (ITAC) focuses on creating partnerships between associations, organizations, government departments and industry leaders from across Canada to support the growth of Indigenous tourism in Canada and address the demand for development and marketing of authentic Indigenous experiences. ITAC has an established membership process that enables Indigenous tourism industry partners to engage with and show support for Indigenous tourism.
