Destination Canada and ITAC partnered on international market research looking at the activities of travellers as well as their interest in Indigenous tourism experiences in Canada. The research covered 10 countries in Asia Pacific, Europe, India and North America and also includes a domestic market snapshot.
In 2018, the Indigenous Tourism Association of Canada (ITAC) partnered with The Conference Board of Canada to conduct research into the current state of the Indigenous tourism industry in Canada. This new research follows up from ITAC’s previous nation-wide research project undertaken in 2015.
Working with our partners, ITAC has conducted a number of industry research projects. This research is undertaken as part of ITAC’s commitment to understanding the current state of the Indigenous tourism industry within Canada. The findings of the research is used to shape our programs and guide our work into the future.
Welcome to the Indigenous Canada blog! Here you’ll find all the latest news, information, guides, activities and events across the country that celebrates our First Nations, Inuit and Métis cultures. We’ll be sharing stories and things to do throughout the year, and want to encourage everyone from all walks of life to engage with the exciting Indigenous tourism industry across Canada.
Be part of the Indigenous Canada story. Share photos of your experiences on social media using the hashtag #IndigenousCanada and we’ll repost our favourites.
Research on various topics related to tourism by the Atlantic Canada Agreement on Tourism, ACAT.
2018 Research
ACAT 2018 US Consumer Study – Summary Report
ACAT 2018 US Consumer Study – Key Findings
2017 Research
ACAT Consumer Research
US Lifestyle Segmentation – Cultural Explorers Persona
US Lifestyle Segmentation – Younger Authentic Experiencers Persona
US Lifestyle Segmentation – Older Authentic Experiencers Persona
In 2018, ACAT will invest in a direct-to-consumer advertising campaign in the Mid-Atlantic
(New York, New Jersey and Pennsylvania) and New England (Maine, Massachusetts, New
Hampshire, Connecticut, Vermont, and Rhode Island) regions of the United States. This
campaign will position the four Atlantic Provinces as preferred leisure travel destinations
among identified Explorer Quotient segments.
