Marketing

Today's business environment is competitive - that's why it's more critical than ever for you to find new customers and to keep the ones you have. Typically, it's less costly to retain your existing customers than it is to find new ones. As a result, you may want to consider implementing a customer relationship management strategy in order to systematically and efficiently approach satisfying your customers to maintain their business.

Get exclusive rights to the words, symbols or designs used to distinguish your goods and services, file for a trade-mark or access the Canadian Trade-marks Database.

Online payment processing is how people pay over the Internet for the goods and services they buy from your website.

Self-employed Canadians can access Employment Insurance (EI) special benefits. There are four types of EI special benefits…

With the increasing number of entrepreneurs using digital assets like websites and social media profiles to grow their businesses, security is a growing concern at every level. Your business is important to you and so are your customers so it’s imperative you take the necessary steps to ensure you’re protected.

A bond is a form of insurance that protects your business against losses caused by internal fraud, theft, or incompetence. If mistakes are made by your employees that result in losses for your customers, restitution for damages is paid by your insurance company. Some businesses are required by law to purchase bonding insurance, and others do so to increase their business’ credibility.

While governments, not-for-profit institutions, and non-governmental organizations also deliver critical services, private organizations must continuously deliver products and services to satisfy shareholders and to survive. Although they differ in goals and functions, BCP can be applied by all organizations.

Collecting the money that your customers owe you can be an arduous, stressful task if you don't approach it in a consistent manner. However, ensuring that you're getting paid on time is an essential aspect of business that will help you maintain positive cash flow. Just as your suppliers expect you to pay them on time, you, in turn, must require the same of your customers.

Is your business a target for cyber crime? Some business owners feel they are too small to be noticed, but you do have something cybercriminals want - your business and customer information. No computer security system is absolutely foolproof and no business is too small that it is not worth targeting. The best way to protect your business is to be aware of the threats, have a plan to deal with them and know what to do if you are attacked.

The Fraud Awareness for Commercial Targets (FACT) campaign is an outreach and education initiative of the Competition Bureau that provides businesses and not-for-profit organizations with the facts necessary to avoid becoming victims of fraud, which costs them millions of dollars annually.