ITAC partnered with Destination Think! to conduct a tourism sentiment index specific to Indigenous tourism in Canada. The resulting conversation sentiment score is a measure of ITAC and its membership’s ability to generate positive word of mouth around the indigenous tourism offering in Canada.
Working with our partners, ITAC has conducted a number of industry research projects. This research is undertaken as part of ITAC’s commitment to understanding the current state of the Indigenous tourism industry within Canada. The findings of the research is used to shape our programs and guide our work into the future.
Research on various topics related to tourism by the Atlantic Canada Agreement on Tourism, ACAT.
2018 Research
ACAT 2018 US Consumer Study – Summary Report
ACAT 2018 US Consumer Study – Key Findings
2017 Research
ACAT Consumer Research
US Lifestyle Segmentation – Cultural Explorers Persona
US Lifestyle Segmentation – Younger Authentic Experiencers Persona
US Lifestyle Segmentation – Older Authentic Experiencers Persona
In 2018, ACAT will invest in a direct-to-consumer advertising campaign in the Mid-Atlantic
(New York, New Jersey and Pennsylvania) and New England (Maine, Massachusetts, New
Hampshire, Connecticut, Vermont, and Rhode Island) regions of the United States. This
campaign will position the four Atlantic Provinces as preferred leisure travel destinations
among identified Explorer Quotient segments.
“Our report presents the findings from the interaction of symposium participants that included owners and managers of small- and medium-sized enterprises (SMEs) and stakeholders from government, academia and the learning and training communities. The report includes their recommendations for encouraging increased skills development in SMEs, makes policy recommendations for all stakeholders and highlights best practices in alleviating skills pressures.”
This report discusses the mining sector's contribution to the Canadian economy in detail, while exploring certain impacts on communities, the environment, and international markets and development.
