ITAC Brand Standards [Indigenous Tourism Association of Canada, ITAC]

The following pages outline the branding standards for the Indigenous
Tourism Association of Canada (ITAC) and it’s sub-brand, Indigenous Canada,
created to present tourism experiences from the Indigenous peoples of
Canada to visitors from around the world. It speaks for a diverse and inclusive
group that encompasses the many Indigenous groups existing in Canada.
This document’s purpose is to assist with and to ensure brand consistency,
in both corporate and consumer-based applications. It establishes
guidelines for the utilization and deployment of the brand, whose strength
and significance is created only through consistent, effective usage over
time. This document provides the guidelines and best practices that will
ensure the brand’s design integrity is maintained.