Interest in Indigenous tourism has grown dramatically as more travelers experience the authenticity, uniqueness and diversity of stories and products offered by Indigenous peoples and communities across Canada. This year’s guide features more than 170 experiences, stories and businesses to inspire you to visit and learn more about the many Indigenous nations, peoples and communities across Canada.
Welcome to the Indigenous Canada blog! Here you’ll find all the latest news, information, guides, activities and events across the country that celebrates our First Nations, Inuit and Métis cultures. We’ll be sharing stories and things to do throughout the year, and want to encourage everyone from all walks of life to engage with the exciting Indigenous tourism industry across Canada.
Be part of the Indigenous Canada story. Share photos of your experiences on social media using the hashtag #IndigenousCanada and we’ll repost our favourites.
ITAC hosts a number of events throughout the year that members are able to participate in. Additionally, ITAC Board and Team members speak and present at a number of different events throughout the year. See the list to find out where you will hear ITAC representatives talking about the Power of Indigenous Tourism in Canada.
Any person or organization that has an interest in advancing Indigenous tourism in Canada may apply to become an ITAC Member. Members have the opportunity to participate in ITAC marketing, sales and business development programs.
Members who are market-ready and no less than 51% Indigenous-owned also have the option to be listed on the IndigenousTourism.ca website and included in the Indigenous Experiences Guide.
The Indigenous Tourism Association of Canada (ITAC) focuses on creating partnerships between associations, organizations, government departments and industry leaders from across Canada to support the growth of Indigenous tourism in Canada and address the demand for development and marketing of authentic Indigenous experiences. ITAC has an established membership process that enables Indigenous tourism industry partners to engage with and show support for Indigenous tourism.
Research on various topics related to tourism by the Atlantic Canada Agreement on Tourism, ACAT.
2018 Research
ACAT 2018 US Consumer Study – Summary Report
ACAT 2018 US Consumer Study – Key Findings
2017 Research
ACAT Consumer Research
US Lifestyle Segmentation – Cultural Explorers Persona
US Lifestyle Segmentation – Younger Authentic Experiencers Persona
US Lifestyle Segmentation – Older Authentic Experiencers Persona
In 2018, ACAT will invest in a direct-to-consumer advertising campaign in the Mid-Atlantic
(New York, New Jersey and Pennsylvania) and New England (Maine, Massachusetts, New
Hampshire, Connecticut, Vermont, and Rhode Island) regions of the United States. This
campaign will position the four Atlantic Provinces as preferred leisure travel destinations
among identified Explorer Quotient segments.
The Atlantic Canada Agreement on Tourism (ACAT) in support of the Atlantic Canada Tourism Partnership (ACTP) brings together the Atlantic Canada Opportunities Agency (ACOA), the provincial departments responsible for tourism in New Brunswick , Newfoundland and Labrador , Nova Scotia and Prince Edward Island and the four provincial tourism industry associations.
“Graduates of our Tourism and Travel program may be employed in a wide range of settings and under a variety of job titles in the Tourism Industry. While many of these positions require specific knowledge or a higher level of a particular skill, it is clear that a cluster of common skills, knowledge, and attitudes essential to all entry‐level employees in the Tourism Industry, have been identified.”
